Leaner, meaner and more powerful than its predecessor, Amazon has stepped its game up with the Amazon Kindle Fire HDX 7 as it looks to keep pace with the new Nexus 7.
On paper Amazon's latest 7-inch tablet is more than up to the job with a 2.2GHz quad-core processor, 2GB of RAM, full HD display, up to 64GB of storage and prices starting at £200.
In reality however it's not the complete offering the Nexus 7 is, with Amazon's heavily modified Fire OS 3.0 stripping out a lot of the functionality of Android and putting the retailer's services front and centre
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